Who we are

Creative and strategic thinkers.

A true business partner, Trifalga’s knowledgeable team delivers outstanding outcomes for vendors, government, and investors.

We pride ourselves on our team’s ability to think creatively and strategically to deliver outstanding results in real estate investment.

A true embodiment of a family business, Trifalga’s name stems from CEO Joseph Abboud’s three children – Tristan, Faith and Gabe. This family connection is a constant inspiration and reminder that success is holistic – and that it is the dignity, respect and commitment to excellence Trifalga affords its investors, partners and vendors that defines the company’s accomplishments.
Trifalga strives to use its expertise in urban design and planning to find innovative solutions and achieve optimal outcomes within our investment and development portfolio.
Whether investing its own funds, partnering with private equity firms, large developers or individual landowners, Trifalga seeks to consistently add value. Never a company to back away from a challenge, the team at Trifalga relish taking on complex planning situations to achieve great outcomes for local communities.

Trifalga is guided by the vision and foresight of a team with over 25 years’ experience in urban design, planning, joint ventures, government & law.

Joseph (Joe) Abboud

Joseph (Joe) Abboud

CEO
I am driven to help people become the best version of themselves by encouraging them, empowering them and inspiring them. The best way to do those things well is to talk as little as possible and lead by example. At Trifalga I want my team to learn things they would never get the opportunity to learn elsewhere, to gain confidence through knowledge, to do less but achieve more and ultimately love what they do.To be able to contribute to the betterment of man and leave this earth a slightly better place is to have lived a life of fulfillment.
Rachael Abboud

Rachael Abboud

CFO
From its origin, Trifalga is about family. Operating on the fundamentals of building, encouraging and supporting one another just as a family should. As such, I believe that leading by example is one of the best assets one can bring to their role. At Trifalga, we personify the characteristics of determination and dedication, combined with fine attention to detail.
Aileen Cheah

Aileen Cheah

Principal Architect
Trifalga is an integrated team of creative designers working hand-in-hand with project developers / identifiers. My architectural background influences my design philosophy, which is always to respond to the immediate context of a particular site and to improve upon it for all projects.
Kuan Choi

Kuan Choi

Project Leader / Architect
Trifalga is set apart by our great team and visionary leader. We have architects, an interior designer, development analyst, town planner, project manager and financial support team. Each member contributes to the organisation with diversified experience and talents.
Fred El-Khoury

Fred El-Khoury

Property and Construction Manager
At Trifalga I deal with everyone from real estate agents to tradespeople to contractors, as well as residents in our villages who might need a hand or just want a chat and a laugh. I can relate because we can meet on the same level. I was probably never in the right place to develop this natural ability before, but Trifalga gives me confidence and space to grow. It’s all about making a connection. Everything is easy after that.
Tracy Frost

Tracy Frost

Administration
I’m proud to have been part of Trifalga since its inception. There is a real sense of fulfilment in witnessing a group of individuals grow exponentially not only as a business, but also as a family. As a collective, our diverse team is able to provide innovative, market driven infrastructures to meet the needs of an ever-changing marketplace.
Shane Harding

Shane Harding

Senior Development Manager
Property development gives us the ability to change the way people live and where people live. It’s about creating something from an idea. Trifalga isn’t fixed or rigid which means we can be extremely adaptable, powerful and uniquely successful.
Jasmine Harjono

Jasmine Harjono

Project Leader
Development is a very dynamic area which affects the community in many different ways. I enjoy witnessing growth in different (old and new) areas to better cater to residents, and on a more detailed scale, designing the physical buildings for each site.
Mahkameh Kokaba

Mahkameh Kokaba

Graduate of Architecture
Property is not just something to own, it is somewhere to live, celebrate, grow and breathe. The architecture team at Trifalga is dedicated to creating places which not only fulfil residents’ needs, but are also state of the art, with light and a delightful spirit.
Lachlan Rovers

Lachlan Rovers

Property Analyst
As a team, I believe we have the ability to identify opportunity and value where others can’t. This is done through our unique thinking and forward approach to analysing opportunities. This approach allows us to manoeuvre through the various market cycles and recognise the ideal investments for our stakeholders and partners.
Andrew Stacey

Andrew Stacey

Development Manager
Trifalga has a knack for creating opportunity and value where others can’t. Whilst I believe that logic and common sense should prevail, I believe empathy should be a part of decision making when working in an industry with so many stakeholders.
Elvina Wong

Elvina Wong

Office Manager/EA to Joe Abboud
Property development to me means homes will be built for families to settle, shopping centres will be built for shoppers to wander and offices will be built for businesses to grow.

Our values.
Tenacity, resilience, innovation.

Tenacity

Trifalga has a proven track record of identifying planning solutions that create true value. Our absolute commitment to achieving the best possible outcome drives us towards forward-thinking solutions every time, no matter how complex.

Resilience

We don’t shy away from a challenge because we believe difficult scenarios present incredible opportunities. We’re confident in our ability to think outside the box, and in the unrivalled expertise of our team. We invest our own funds and back ourselves.

Innovation

It requires agility and skill to achieve the best results from property which is why Trifalga cultivates an innovative culture and entrepreneurial attitude within our team. Our passion for solving problems and providing solutions ensures we achieve the best outcome in each investment scenario.