Who we are

Creative and strategic thinkers.

A true business partner, Trifalga’s knowledgeable team delivers outstanding outcomes for vendors, government, and investors.

We are constantly evolving our skillset and experience to remain agile and able to identify, develop, invest in and manage new opportunities.

We pride ourselves on our team’s ability to think creatively and strategically to deliver outstanding results in real estate investment.

A true embodiment of a family business, Trifalga’s name stems from CEO Joseph Abboud’s three children – Tristan, Faith and Gabe. This family connection is a constant inspiration and reminder that success is holistic – and that it is the dignity, respect and commitment to excellence Trifalga affords its investors, partners and vendors that defines the company’s accomplishments.
Trifalga constantly innovates its approach and skillset, adding to its expertise in urban design and planning to find smart solutions and achieve optimal outcomes within its investment and development portfolio.
Its diversified portfolio includes hyperscale and edge data centres, mixed-use development sites, caravan parks, childcare centres, neighbourhood retail, build to rent sites and community housing.
Never a company to back away from a challenge, the team at Trifalga relishes taking on complex planning situations to achieve great outcomes for local communities.

Trifalga is guided by the vision and foresight of a team with more than 30 years’ experience in urban design, planning, joint ventures, technology, government and law.

Joseph (Joe) Abboud

Joseph (Joe) Abboud

CEO
I am driven to help people become the best version of themselves by encouraging, empowering and inspiring them. The best way to do those things well is to talk as little as possible and lead by example. At Trifalga, I want my team to learn things they would never get the opportunity to learn elsewhere, to gain confidence through knowledge, to do less but achieve more, and ultimately love what they do. To be able to contribute to the betterment of humanity, and leave this earth a slightly better place, is to have lived a life of fulfillment.
Rachael Abboud El Rahy

Rachael Abboud El Rahy

CFO
From its origin, Trifalga is about family. We operate on the fundamentals of building, encouraging and supporting one another—just as a family should. As such, I believe that leading by example is one of the best assets one can bring to their role. At Trifalga, we’re known for our determination and dedication, combined with fine attention to detail.
Kuan Choi

Kuan Choi

Project Leader / Architect
What sets Trifalga apart is our great team and visionary leader. We have architects, an interior designer, development analyst and managers, town planner, project managers, property analysts and a financial support team. Each member contributes to the organisation with diversified experience and talents.
Fred El-Khoury

Fred El-Khoury

Property and Construction Manager
At Trifalga I deal with everyone from real estate agents to tradespeople to contractors, as well as residents in our villages who might need a hand or just want a chat and a laugh. I can relate because we can meet on the same level. I was probably never in the right place to develop this natural ability before, but Trifalga gives me confidence and space to grow. It’s all about making a connection. Everything is easy after that.
Tracy Frost

Tracy Frost

Administration
I’m proud to have been part of Trifalga since its inception. There is a real sense of fulfilment in witnessing a group of individuals grow exponentially - not only as a business, but also as a family. As a collective, our diverse team is able to provide innovative, market-driven solutions to meet the needs of an ever-changing marketplace.
Moussa Fayad

Moussa Fayad

Development Manager
Working in property investment and development is a privilege. We create amazing places for people to live, work and play. The Trifalga team celebrates its diverse and complementary skillsets. We are trusted, empowered, accountable and outcomes driven.
Lachlan Rovers

Lachlan Rovers

Development Manager
As a team, we are able to identify opportunity and value where others can’t. We achieve this through our unique, forward-thinking approach to analysing opportunities. We are able to deftly manoeuvre through the various market cycles and identify the ideal investment for our stakeholders and partners.
Leisel Gabriel

Leisel Gabriel

Office Manager/Executive Assistant
Working for a private, family-owned company like Trifalga has allowed me the opportunity to be involved in a diverse range of projects and initiatives that I would otherwise not have been exposed to. Trifalga prioritises its relationships with employees, customers, vendors and the community, and I believe that its commitment to family values is reflected in its successful company culture.

Our values.
Tenacity, resilience, innovation.

Tenacity

Trifalga has a proven track record of identifying planning solutions that create true value. Our absolute commitment to achieving the best possible outcome drives us towards forward-thinking solutions every time, no matter how complex.

Resilience

We don’t shy away from a challenge because we believe difficult scenarios present incredible opportunities. We’re confident in our ability to think outside the box, and in the unrivalled expertise of our team. We invest our own funds and back ourselves.

Innovation

It requires agility and skill to achieve the best results from property which is why Trifalga cultivates an innovative culture and entrepreneurial attitude within our team. Our passion for solving problems and providing solutions ensures we achieve the best outcome in each investment scenario.